Affiliate marketing is a performance-based marketing strategy where individuals or businesses earn commissions by promoting the products or services of another company. Affiliates promote these products through unique tracking links, and when a sale or other desired action (like a signup) occurs through that link, the affiliate earns a commission. It's a way for companies to outsource their sales and marketing efforts, while affiliates earn revenue for driving traffic and conversions

Key Features and Functionality :

• Merchant/Advertiser : The company or individual that owns the product or service being promoted
• Affiliate/Publisher : The individual or business promoting the product or service, typically through a website, blog, social media, or other platform
• Affiliate Link : A unique URL provided to the affiliate that tracks sales or other conversions generated through their promotion.
• Commission : The payment earned by the affiliate for each sale or conversion generated through their unique link

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