Google SEO Marketing, often shortened to just "SEO marketing," is the practice of optimizing your website and its content to improve its visibility and ranking on search engines like Google, particularly for relevant search queries, without relying on paid advertising. The ultimate goal is to attract more organic traffic, leads, and potential customers by appearing higher in search engine results pages (SERPs) when users search for keywords related to your offerings

Key Features and Functionality :

• Understanding Search Intent : SEO involves creating content that directly addresses what users are looking for when they type in specific search queries, ensuring your site provides relevant and helpful information or solutions.
• On-Page Optimization : This includes optimizing elements on your website's pages, such as crafting relevant content, structuring it well, ensuring easy navigation, and providing authoritative information.
• Technical SEO : This involves optimizing the technical aspects of your website to improve its crawlability and indexability by search engines, including site speed, mobile-friendliness, and structured data.
• Off-Page SEO : This focuses on building authority and trust for your website through activities like earning backlinks from other reputable websites and promoting your content on social media.

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