Implement Dynamics 365 Customer Insights Journeys solutions — real-time customer journeys, omnichannel marketing, audience segmentation, lead scoring, email and SMS campaigns, event management, compliance, and AI-powered personalisation to attract, engage, and convert customers at scale.
From real-time journey orchestration and audience segmentation to omnichannel campaigns, lead scoring, event management, compliance, and AI-powered personalisation — every MB-220 domain with real marketing labs.
Configure the Customer Insights Journeys app, manage audience segments using Copilot Query Assist, design real-time customer journeys with triggers, create personalised email and SMS campaigns, manage lead scoring models, orchestrate events and webinars, configure preference centres for consent management, analyse marketing outcomes with UTM tracking, and integrate with Customer Voice surveys — the full MB-220 marketing automation lifecycle.
Create dynamic segments using Copilot Query Assist, union/exclude/intersect logic, Customer Insights data tables, and in-journey segment creation.
Build real-time journeys with segment and trigger entry, A/B testing, channel optimisation, business goals, exit conditions, and journey reminders.
Create personalised emails with dynamic content, conditional content, reusable content blocks, accessibility checks, spam scoring, and Copilot content ideas.
Create and manage in-person events, Microsoft Teams webinars, and Teams Live Events. Configure event agenda with sessions and tracks, manage speakers, registrations, waitlists, attendee check-in, and event analytics dashboards.
Configure preference centres, compliance profiles, opt-in and double opt-in, consent purposes and topics, and multi-brand preference centres for GDPR compliance.
Analyse marketing outcomes — delivery rates, open rates, click rates, and conversions. Track campaigns with UTM codes. Manage lead scoring models for lead qualification.
Create outbound text messages with SMS keywords and personalisation, configure push notifications, include Customer Voice surveys in messages, manage SMS keywords, use Copilot Query Assist for segment building, and leverage AI content ideas for email creation — full omnichannel marketing with built-in AI capabilities for smarter campaign execution.
Dynamics 365 Customer Insights Journeys is the enterprise-grade marketing automation platform behind leading brand campaigns globally. MB-220 certifies you to implement it end to end.
MB-220 covers the modern real-time journey engine — not the legacy outbound approach. This is where the market is moving.
MB-220 covers Copilot Query Assist for segment building and AI content ideas for email creation — forward-looking AI marketing skills.
MB-220 is mandated by every Microsoft partner delivering Dynamics 365 Customer Insights projects.
Email, SMS, push notifications, custom channels, Teams webinars, and events — MB-220 covers the complete digital marketing channel mix.
Consent management, preference centres, compliance profiles — MB-220 builds the privacy expertise every enterprise marketer needs.
From app configuration and segmentation to real-time journeys, email marketing, omnichannel channels, events, and marketing analytics.
Flexible pricing for video, live, and blended training modes — we reply within 24 hours.
Dynamics 365 Customer Insights Journeys consultants work at Microsoft partners, digital agencies, retail brands, BFSI companies, and technology firms delivering omnichannel marketing at scale.
Join marketing automation consultants who design the customer journeys that attract, engage, and convert customers at enterprise scale using Dynamics 365 Customer Insights.